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VeeFriends x Gregory's Coffee

Jolly Jack-O Challenge: Post Your Jolliest Moment

Official Rules

  1. Eligibility:

    Jolly Jack-O Challenge: Post Your Jolliest Moment (the “Contest”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry (“Entrants”). Employees of Vee Friends, LLC, Gregorys Coffee Management, Inc., Gregorys Coffee Trade, LLC and any of their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Contest is subject to all applicable federal, state, provincial, municipal, territorial and local laws and regulations and is void where prohibited.

  2. Sponsor:

    Gregorys Coffee Management, Inc. with offices located at 874 6th Avenue New York, New York US 10001 and Gregorys Coffee Trade, LLC with offices located at 327 Park Avenue South New York, New York 10010. Administrator: Vee Friends. LLC, 10 Hudson Yards, 25th FL, New York, NY 10001, U.S.A.

  3. Agreement to Official Rules:

    Participation in this Contest constitutes Entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to this Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.

  4. Timing:

    The Contest begins on October 1, 2023 at 12:00 a.m. United States Eastern Time ("ET"), ends on October 31, 2023 at 11:59 p.m. ET (the "Contest Period")

    Instagram LLC’s servers are the official time-keeping device for this Contest.

  5. How to Enter:

    To participate you must have an Instagram account and it must be public so that your posts are viewable to the Sponsor and its agents. Instagram accounts are free; but subject to its Terms of Service: You will need to use a mobile device and therefore, message and data rates may apply. Please consult your wireless-service provider regarding its pricing plans.

    To submit an entry, take ALL of the following steps:

    1.      During the Contest Period, take a photo or video that displays the Gregorys x Jolly Jack-O Cup Sleeve and consistent with the Contest theme as outlined below. No purchase is necessary; and

    2.      Post a photo or video on Instagram and include (i) the hashtag #JollyJackO in your photo or video caption, (ii) tag both Gregorys Coffee & VeeFriends on Instagram, AND (iii) follow both Gregorys Coffee & VeeFriends on Instagram to receive one (1) entry into the applicable Contest Period.

    3.      After completing all the above steps, entrants must scan the QR code or visit the microsite to enter:

    • Name
    • Email
    • Link to their post

    By posting your photo or video (referred herein as your “Submission”), you agree that it conforms to the Content Restrictions as defined below and that Sponsor, in its sole discretion, may disqualify you from the Contest if it believes that your Submission fails to conform to the Content Restrictions.

    Content Restrictions:

    • The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
    • Entrant must have permission from all individuals that appear in the Submission (if any) to use their name and/or likeness in the Submission and to grant the rights set forth below. If requested, Entrant must be able to provide such permissions in a form acceptable to Sponsor.
    • The Submission must not disparage Sponsor, or any other person or party;
    • The Submission must not contain brand names or trademarks other than those owned by Sponsor, which Entrant has a limited license to use to incorporate in his/her Submission in this Contest;
    • The Submission must not contain images or artwork (other than the Gregorys x Jolly Jack-O Cup Sleeve) not created by Entrant;
    • The Submission must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;
    • The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
    • The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where Submission is created.

    Limit: Each entrant may upload five (5) Submissions during the Contest Period. Each Submission must be unique to qualify as an entry. Submissions received from any person or Instagram account in excess of the stated limit will be void. Submissions generated by script, macro or other automated means are void. In the event of a dispute as to any Submission, the authorized account holder of the Instagram account used to register will be deemed to be the Entrant and must comply with these Official Rules. Each Entrant may be required to show proof of being an authorized account holder.

  6. Winner Determination:

    After the Contest Period, a panel of qualified judges determined by Sponsor in its sole discretion will select the one (1) Entrant following the conclusion of the Contest Period (with the highest-scoring Submission from among all eligible Submissions received each Contest Period based on the following criteria (“Judging Criteria”) out of sixty (60) total points:

    Authenticity (30 points)

    • It is important for the photo/video to truly reflect the moment and the emotions felt at the place.
    • The photo/video and post caption should express genuine emotions and experiences.
    • The participants' reactions should reflect the happy atmosphere of the location.
    • It should not feel overly staged to portray the authentic requirement of the challenge.
    • The photo/video should showcase the Gregorys x Jolly Jack-O Cup Sleeve

    Composition & Creativity (15 points)

    • The photo/video composition should showcase creativity and be visually captivating.
    • The photo/video should enhance the storytelling aspect by effectively framing the moment.
    • Creative elements like framing, angles, and lighting should improve the overall appeal.

    Overall (15 points)

    • The photo/video should create a powerful and memorable impression.
    • It should effectively convey the jolly atmosphere of the location.
    • The image should positively impact viewers and make them feel the holiday spirit.

    In the event of a tie, the Entrant whose Submission received the highest score for Individuality, as determined by the qualified judges, in their sole discretion, will be deemed an applicable Winner. Sponsor reserves the right to select fewer than three (3) Potential Winners per Contest Period, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Submissions.

  7. Winner Requirements:

    Potential Winners will be notified by Administrator through email on or before November 14, 2023. Each Winner will be required to provide his/her full name, valid email address, Gregorys Coffee mobile app account, mailing address and birthdate within two (2) days of the date notice is sent through email, in order to claim the prize. If a potential winner cannot be contacted, fails to provide any the requested information within the required time period, does not comply with these Official Rules, or prize is returned as undeliverable, potential winner forfeits the prize. If a potential winner is disqualified for any reason, the prize may be awarded to a runner-up, if any, in Sponsor’s sole discretion. Only three (3) alternate winners may be determined, after which the applicable prize will remain un-awarded.

    Sponsor's and Administrator’s Use of Submissions: For Entrants: Posting a Submission constitutes entrant’s consent to give Sponsor and Administrator a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, Entrant will sign any documentation required for Sponsor, Administrator or their designees to make use of the non-exclusive rights Entrant granting to use the Submission.

    For Winners: Without limiting the generality of these Official Rules, each winner shall irrevocably grant, transfer, convey and assign to Sponsor and Administrator the entirety of the rights in and to the Submission and all renewals and extensions of copyright, and the right to secure copyright registrations thereto in perpetuity including, without limitation, the rights to use the Submission for any and all purposes in any and all media whether now known or hereafter developed, on a worldwide basis, in perpetuity. Each winner accepts and acknowledges that Sponsor or Administrator shall not be obligated to use the Submission and that Sponsor in its sole discretion shall have the right to refrain from using the Submission. Sponsor shall not incur any liability whatsoever to the extent Sponsor chooses to refrain from any exploitation of its rights hereunder. Each winner will indemnify Sponsor, Released Parties (as defined in Section 10, below) and any licensee of Sponsor against all claims, damages, liabilities, and expenses (including reasonable counsel fees and legal expenses) arising out of any breach of these terms.

  8. Prizes:

    Two (2) PRIZES to One (1) Winner: A $500 Gregorys Coffee gift balance on winner’s Gregorys Coffee app account and a $500 gift card to VeeFriends’ e-commerce shop. Approximate Retail Value: $1,000 USD.

    This Gregorys Coffee $500 gift balance is subject to Sponsor’s terms and conditions set forth in Sponsors mobile application. In order for winner to redeem the $500 Gregorys Coffee gift balance, the winner must create an account on Gregorys Coffee Mobile app available on iOS and Google Play app stores. The VeeFriends gift card is subject to the terms set forth on VeeFriends’ e-commerce shop located at Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Prior to receipt of the Prizes, Participants may be required to sign and return a Declaration of Eligibility/Release of Liability and where legal, a Publicity Release within five (5) business days of notification attempt. Noncompliance within this time period may result in disqualification and an alternate winner being selected. Prize notifications returned as non-deliverable will result in disqualification and the prize will be forfeited and an alternate recipient may be selected and notified as indicated above. If applicable, upon receipt of the Declaration of Eligibility/Release of Liability and confirmation of eligibility, the Prize(s) will be sent to the Participant at email address and/or mailing address of the winner provided upon Submission. Prizes will be fulfilled three weeks after end of Contest.

  9. Release:

    By receipt of any prize, winners agree to release and hold harmless the Sponsor, Instagram, LLC, Administrator and their respective parent companies, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize.

  10. Publicity:

    Acceptance of any prize shall constitute and signify each winner’s agreement and consent that Sponsor and Administrator and their respective designees may use the winner’s name, city, state, (and or province) likeness, photo (including Social Account profile photo), Submission and/or prize information in connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law.

  11. General Conditions:

    Sponsor or Administrator reserve the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor or Administrator. Sponsor or Administrator reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or any other Promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor or Administrator reserve the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s or Administrator’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision

  12. Limitations of Liability:

    Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission process or the Contest; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Contest, the uploading, the processing or judging of Submissions, the announcement of the prizes or in any 

  13. Disputes:

    Except where prohibited by law, as a condition of participating in this Contest, each Participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Contest, including but not limited to the Prize(s), shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of JAMS and held at the JAMS regional office nearest the Participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will any Participant be permitted to obtain awards for, and Participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than Participant’s actual out-of-pocket expenses (i.e., costs associated with participating in this Contest), and Participant further waives all rights to have damages multiplied or increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms, or the rights and obligations of the Participant and VF in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

  14. Class Action Waiver:

    YOU, SPONSOR AND ADMINISTRATOR AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Further, if the parties’ dispute is resolved through arbitration, the arbitrator may not consolidate another person’s claims with your claims and may not otherwise preside over any form of a representative or class proceeding. If this specific provision is found to be unenforceable, then the entirety of this section shall be null and void.

  15. Entrant's Personal Information:

    Information collected from entrant is subject to Sponsor’s Privacy Policy located at and to Administrator's Privacy Policy located at

    This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram, LLC.