Welcome to the closing chapter of 2025: our End of Year Recap! This year was packed with momentum, creativity, and connection, and none of it would have been possible without the VeeFriends community that continues to show up every step of the way.

2025 was a meaningful step forward for VeeFriends. From the launch of Topps VeeFriends Chrome and new comic book storytelling, to premium physical collectibles, in person moments at major events, and continued world building across digital and physical experiences, the focus was clear: community, collectibility, and characters.

Thank you, to the holders, collectors, readers, players, and fans who brought VeeFriends to life throughout the year. Whether you were ripping packs, reading comics, competing in TCG tournaments, attending conventions, joining livestreams, or discovering your favorite VeeFriends characters in 2025, you played a role in shaping everything this amazing year became.

Here's a look back at the biggest moments from 2025.

January - New Year, New You

2025 kicked off with fresh energy and new collectibles that set the tone for an exciting start to the year.

VeeFriends opened 2025 with the New Year New You Mystery Collection. This drop blended self reflection with collectibility, featuring a mix of collectible pins and surprises designed to celebrate progress, intention, and the mindset of starting strong.

Next came the "Gritty" Ghost Cap from VeeFriends' headwear line, FriendsCaps. The limited drop introduced a bold new character, giving collectors a wearable way to rep the hard-nosed grind through character-driven design.

VeeFriends continued its commitment to Web3 in 2025 by launching new Burn Island activations, allowing NFT holders to burn assets like BOOK GAMES tokens for a chance at exclusive digital or physical rewards!

February - A New Design For VeeCon '24 Tickets

February brought the VeeFriends community together in person, while commemorating the 2024 VeeCon superconference!

VeeFriends revealed the official VeeCon 2024 Ticket NFT artwork as the VeeCon Viper Collection, a generative PFP upgrade that turned every ticket into a one of one collectible. The drop introduced a full rarity and trait system and included 11 exclusive 1/1s created with community connected artists, giving VeeCon ticket holders something lasting beyond the event itself.

Gift Goats gathered at d.b.a. New Orleans for a private night built around connection and culture. The event featured live entertainment, free food and drinks, music, and appearances from Reggie Bush, Adrian Peterson, Mareko Maumasi, and more. The experience even had attendees creating their own trading card live on site, turning the night into something people could take home as a memory.

March - New Look, Same Friends

March marked a visible evolution for VeeFriends, pairing a refreshed brand identity with a real world activation that brought the characters to the dining table.

VeeFriends rolled out a brand refresh anchored by a new logo, a shift to purple as the primary color, and an even greater commitment to Very, Very, Very, Very Lucky Black Cat as a signature mascot. The update tightened the brand's look and feel while making the universe more instantly recognizable across products, platforms, and experiences.

That refreshed energy carried into an exciting collaboration as VeeFriends partnered with UNO Pizzeria and Grill to redesign kids menus across 40+ UNOs locations nationwide. This turned a family dining staple into an interactive experience, featuring VeeFriends characters, games, and activities that encouraged creativity and fun at the table for younger fans and families.

VeeFriends announced a Gift Goat bonus gift: Topps VeeFriends Chrome 2025 Sapphire Edition. The update gave eligible Gift Goat holders a premium, limited sealed Topps Chrome product, adding more weight to Gift Goat utility.

Additional Highlights From March:

Neil Patrick Harris Joins GaryVee to Kick Off AdHawk For Hangout Hawk Holders

April - FriendsCaps Get Resilient

April kept the momentum going with limited releases that blended character storytelling, collectibility, and community driven drops.

VeeFriends introduced the "Resilient" Red Devil FriendsCaps, a bold new addition to the FriendsCaps lineup that leaned into the power of perseverance. This release was met with incredible demand as the caps quickly sold out.

The month also brought Burn Island Eruption 23: Manga Pose, a high energy eruption inspired by the manga style artwork from the soon-to-come Topps VeeFriends Chrome 2025. The activation allowed Series 2 holders to upgrade their resting pose tokens into a manga-inspired pose through a Pose Swap.

VeeFriends then brought the focus to Gratitude Gorilla with a highly limited Whatnot exclusive. The Gratitude Gorilla 555 Tee dropped with just 555 individually numbered pieces, crafted for collectors who want to wear stylish clothes with intention.

May - Topps Chrome Takeoff

May was a milestone month that pushed momentum for VeeFriends storytelling, competitive play, collectibility, and live events.

The VeeFriends comic universe began in a big way with the release of VeeFriends Comic Book #1: The Battle for Balance Begins. The issue set the foundation for a new world of storytelling and officially kicked off the VeeFriends Canon Age. That momentum continued with the sell out release of VeeFriends Comic Book #2: Fearless Fairy, which reinforced how the comics serve as a narrative backbone for the broader VeeFriends world.

VeeFriends took flight with the launch of VeeFriends Topps Chrome 2025. To celebrate, VeeFriends teamed up with PSA Magazine for a special issue of PSA Magazine featuring VeeFriends cover artwork, exclusive Super Sticker inserts, and an exciting preview of the Topps VeeFriends Chrome 2025 collection.

On May 7th, Topps Chrome launch day, we hosted a high energy midnight livestream on Whatnot. GaryVee and the VeeFriends team ripped boxes live and gave away over 100 cards. When the collection went live to the public later that morning, Blaster and Hobby Boxes flew off the shelves, and rare pulls immediately started flooding social feeds and eBay. GaryVee then hit the road to celebrate with a Tri-State Chrome signing tour, capped by a surprise finale at the Secret Card Party at Dave & Adam's New York City that brought collectors face to face with Gary.

That momentum continued as VeeFriends merged digital and physical collectibles with the Refractor Scene Swap activation. This allowed collectors who pulled or secured a 1/1 Superfractor from Topps Chrome, and also held the matching Series 2 NFT, to unlock an exclusive scene swap for their token.

Zooming out, Topps VeeFriends Chrome 2025 was one of if not the most impactful moments of this year, expanding the reach and awareness of VeeFriends to new heights. Since release, tens of thousands of collectors have begun their VeeFriends collection, and are discovering their favorite VeeFriend. We already can't wait for Topps VeeFriends Chrome 2026.

Topps Chrome wasn't the only VeeFriends Cards news in May, as competitive play also leveled up with the launch of the VeeFriends TCG Play Network. The network gave players clearer paths to sanctioned events, structured play, community driven competition, and an official road to the 2025 VeeFriends TCG Championship.

Additional Highlights From May:

VeeFriends met the community at Collect-A-Con Orlando.

Burn Island Eruption 21: Chrome & Cocktails

VeeFriends cartoons rolled out on buses headed to Disney World through Mears Connect

June - World Tour

June saw VeeFriends continue to hit its stride with major moments across apparel, comics, live events, and competitive play.

VeeFriends Comic Book #3: World Tour brought Fearless Fairy and Decisive Duck into a new story where they guided a lost woman through uncertainty and big decisions. The sold out issue continued to build VeeFriends into a deeper, more character driven universe.

VeeFriends characters were reimagined with the VeeFriends x Adam Lister capsule. This collaboration brought Adam Lister's signature pixelated watercolor style to five characters across highly limited hoodies, tees, prints, and totes. This collaboration marked an exciting crossover moment as VeeFriends dove deeper into the streetwear world alongside a distinctive contemporary artist.

And on the biggest stage of the month, VeeFriends returned to Fanatics Fest NYC. With 125,000+ attendees in the building, Fanatics Fest NYC became a massive entry point for VeeFriends, introducing thousands to the brand for the first time while reconnecting with the VeeFriends community. VeeFriends brought an immersive booth experience, show exclusives, and live Topps Chrome breaks, along with GaryVee in attendance to meet the fans. The day after Fanatics Fest NYC concluded, VeeFriends remained in NYC to host the first official TCG Regional Qualifier of 2025, turning it into a memorable night of gameplay and community. In a tight final, @dantheman72813 took the win, locking in a spot at the 2025 TCG Championship and setting the pace for the season ahead.

Additional Highlights From June:

VeeFriends faced off against Planet Euphoria during release of 555 Adventurous Astronaut and 555 Considerate Cowboy Tee.

July - Enter Stephen Curry

July spotlighted creativity across collectible drops, FriendsCaps, and VeeFriends Topps Chrome collectibles.

VeeFriends launched Super Stickers: Manga Series. This first-of-its-kind VeeFriends Super Sticker box set stole the show. The release featured a sports crossover with Stephen Curry. This sticker set blended manga‑inspired visuals and the playful energy of VeeFriends characters. The set's Curry Crossovers inserts pitted Stephen Curry against 20 VeeFriends characters in high-energy, manga-inspired matchups.

Topps VeeFriends Chrome Sapphire Edition brought July to new heights as it shipped to Gift Goats. The Sapphire Edition elevated the original Chrome 2025 set with gem‑like Sapphire foil, ultra‑limited parallels, and an exclusive insert line. Made available exclusively to VeeFriends Series 1 Gift Goat holders, this Sapphire release was one of the most limited in Topps history. Built on the same 100‑character checklist but with new premium foil and upgraded card construction, the Sapphire Edition featured numbered parallels, with the ultra‑rare Padparadscha Sapphire as the ultimate chase. The set also spotlighted the Sapphire Selections insert with 10 fan‑favorite characters in a distinct, premium visual style that stood apart from the base Chrome release.

The "Creative" Crab FriendsCaps debuted as a new limited‑edition release. This cap was built for those who express themselves loudly, dream vividly, and push ideas that haven't been thought of yet. The drop offered collectors another wearable way to rep their favorite traits.

Additional Highlights From July:

VeeFriends Dropped 555 Decisive Duck Tee

August - At The National

August was packed with exciting new releases, special activations, and major events.

The 2025 National Sports Collector's Convention saw VeeFriends take center stage in Rosemont, Illinois, where the VeeFriends booth was a buzzing hub of energy. GaryVee made daily appearances while the booth hosted product showcases, exclusive drops, and giveaways that resonated with both new and seasoned collectors. This excitement wasn't confined to the convention floor. Outside of The National, the first official "Road to Championship" TCG qualifier attracted players from near and far, culminating in a thrilling match between [@Rjfox555](https://x.com/Rjfox555) and @LeeshSportsGal, with @Rjfox555 emerging victorious.

The VeeFriends TCG 2025 Accessory Kit dropped this month, offering fans a two-player playmat, ScoreSprint Tokens, Aura, Stamina, Skill Gems, and an instruction guide to support players of all levels as they master the game.

Gift Goat 17 Deluxe Collector's Kit was delivered exclusively to Series 1 Gift Goat holders. The kit included first-ever officially produced premium play mat for the VeeFriends Trading Card Game, two 18K Gold-Plated VeeFriends Pins, an exclusive, premium Gift Goat card in Topps Sapphire format, five CGC-Graded Super Stickers, and five randomized CGC-Graded VeeFriends TCG Cards.

Additional Highlights From August:

VeeFriends attended the West Coast Card show

September - Four New Stories to Discover

September was a month of impact with storytelling milestones, major charity initiatives, fresh product collaborations, and continued growth for VeeFriends in the collectibles space.

The highly anticipated VeeFriends Comic Book #4: Hunt for Harpik was released with a thrilling story that featured the debut of the Thoughtful Three Horned Harpik. Later that month, we dropped the new 555 Harpik Tees, featuring a mythic design of the Thoughtful Three Horned Harpik. Those tees sold out in minutes.

VeeFriends followed up Hunt for Harpik with a megadrop of VeeFriends Comic Books #5, #6, and #7, unveiling the next wave of comic books to be sold at the New York Comic Con 2025. These books featured cover art from renowned comic artists Jae Lee, Jim Mahfood, and David Mack, adding real comic book industry weight while pulling new eyes into the expanding VeeFriends comic universe. A limited presale gave fans early access before the convention, continuing to build momentum around the expanding comic universe while rewarding the most engaged collectors and readers.

An incredible impact was made through VeeFriends' collaboration with Midwest Cards for a 24-hour charity stream benefiting the Kids Mental Health Foundation. The event raised over $84,000, showcasing the power of the VeeFriends community coming together to support children's mental health.

VeeFriends teamed up with CoolKicks for an exclusive FriendsCaps drop featuring four limited-edition hats, starring the Legendary Lemur and Awesome African Civet. The collaboration brought together fashion, culture, and collectibles.

Additional Highlights From September:

VeeFriends Holders Gifted Free Access to the GaryVee x Stan Challenge and Stan Membership

October - A Massive Month for the Brand

October was a massive month for VeeFriends, blending a major New York Comic Con presence with big platform upgrades, creative hires, and new collectible chapters.

VeeFriends set up shop at New York Comic Con 2025 with a packed slate of exclusive drops and experiences that made NYCC one of the biggest moments of the year. Fans were introduced to a wide range of convention exclusives including VeeFriends Comic Book #5: Motivated Monster, Comic Book #6: VEE for Viking, and Comic Book: #7 Notorious Ninja (plus a graded Comic Book #7 Blood Red Edition drop).

The show also featured a VeeFriends and Walmart comic bundle that included a Flex'n Fox Mini Sticker, two limited edition VeeFriends x Funko POP! figures, the VeeFriends x Spin Master 4D Build Motivated Monster Puzzle, Notorious Ninja FriendsCaps in two colorways, VeeFriends Mini Sticker Packs, a full set of NYCC exclusive pins across VeeFriends, Pin Club, and CGC, as well as bonus freebies like Jolly Jack-O socks and jumbo tote bags. These collaborations with major retailers and globally recognized brands helped push VeeFriends to new audiences and collector communities. They also reinforced VeeFriends as a modern, cross-category collectibles brand.

The collectibles lineup expanded further with the introduction of Super Stickers: Spectacular Series, which will ship in February 2026, and spotlight the most coveted tier in VeeFriends collecting: the Spectaculars. This series, which honors VeeFriends NFTs, brings the Spectacular rarity into physical form across six foil treatments: Lava, Bubble Gum, Diamond, Hologram, Gold, and Emerald. Super Stickers: Spectacular Series also levels up the insert game, with 8 insert types that collectors can hunt for. The product also includes sweepstakes for 15 1/1 Series 2 Spectacular NFTs, turning boxes into a mix of set building, hit hunting, and high stakes surprises.

October also brought another creative milestone with VeeFriends welcoming award-winning cartoonist Jim Rugg **** as Creative Producer. Known for his distinctive storytelling, visual style, and standout work on some of comic's most recognizable properties, Rugg began working closely with D.J. Coffman to help shape how VeeFriends characters come to life across comics, animation, packaging, and future brand collaborations.

There was also a major step forward in VeeFriends NFT accessibility and onboarding. VeeFriends launched its official storefront on Rarible, making it easier than ever for fans to explore and collect VeeFriends NFTs with wallet sign-in and credit card checkout. Alongside that, the VeeFriends Wallet protected by Privy was introduced, removing friction from NFT onboarding and giving newcomers a simple, user-friendly way to get started collecting NFTs.

Finally, a foundational infrastructure update was made as BOOK GAMES officially moved from IMX to Base. The transition set the stage for improved scalability and long term growth, signaling VeeFriends' continued focus on building a more seamless and future-ready experience for its digital community.

November - Treasure Chests & Gary Bee

November brought a blend of premium physical releases, new stories, milestones, and high-stakes eruptions.

VeeFriends released Treasure Chest, a product that debuted VeeFriends Gemstone Pins and Graded Coins. Every chest contained four randomized collectibles that featured 21 characters. These collectibles included a Gemstone Pin with 12 authentic sapphires set in an 18K gold plated frame, an NGC graded coin, a Debut Sapphire colorway Super Sticker for the featured characters, and a Classic Pin spanning multiple rarities, including the first ever 1/1 pin rarity. Some chests also hid special "treasures" that swapped in for the standard Gemstone Pin or Super Sticker, adding an extra layer of surprise for the luckiest collectors.

On the storytelling front, VeeFriends Comic Book #8: Gary Bee was released to coincide with GaryVee's 50th birthday, making it a true milestone issue for the VeeFriends universe. The story placed Gary Bee, a character directly inspired by GaryVee, at the center of a narrative exploring kindness and the ripple effect it can have on others. That real-world connection made the release feel even more personal, turning the book into both a meaningful storytelling moment and a standout collectible for the community.

For the first time since BOOK GAMES' moved to Base, Burn Island experienced its first Eruption. BOOK GAMES holders had an exclusive chance to win a Topps VeeFriends Chrome 2025 Sapphire Box, worth approximately $6,000. Just one BOOK GAMES token was needed to enter, and only one lucky, randomly selected grand prize winner walked away with this legendary treasure.

Additional highlights from November:

VeeFriends Partnered With Remix

Treasure Chest Refresh

December - Koala & Kind Warrior

December wrapped up 2025 with a rare collectible drop, a new comic book release, and the culmination of a competitive year for VeeFriends TCG.

VeeFriends unveiled the Koala 2025 Collector's Briefcase, a premium reward exclusively for Koala NFT holders. Housed in a custom Zion briefcase that nods to the original Koala 2025 NFT artwork, each of the 499 limited briefcases contained 18 unique collectibles curated around the VeeFriends Class of 2022. Koala holders will also receive three years of briefcases, reinforcing VeeFriends' continued commitment to NFTs and the ongoing connection between digital ownership and physical collectibles.

VeeFriends Comic Book #9 dropped in December as the debut chapter of Kind Warrior. The issue also marked a major creative milestone for VeeFriends comics artist Katelyn Windels (aka KateComics), featuring the first VeeFriends story she wrote, alongside her interior art and collectible covers in her distinctive style.

The 2025 VeeFriends TCG Championship culminated in Los Angeles, where top-ranked players battled for supremacy and exclusive prizes that celebrated their year-long journey. DanTheMan emerged as the 2025 VeeFriends TCG Champion, taking home the official championship trophy and cementing his place atop the year's competitive leaderboard. The plans and updates for the upcoming 2026 season have already gone live, which include premium prizes for top finishers and a streamlined tournament path with three official qualifying events before the 2026 championship.

Additional highlights from December:

555 Gary Bee Tee Drop

Comic Book #1 Bundle released for EQL week

VeeFriends 2025 Holiday Ornament

Treasure Chest Refresh

Onward to 2026!

The epic year of 2025 would not have been possible without the VeeFriends community, and we thank you! As we look ahead to 2026, we're excited to keep raising the bar across collectibles, stories, competitive play, and live experiences building on everything you loved this year.

Wishing you happy holidays and a happy new year. We can't wait to reconnect with the VeeFriends community in 2026. Let's make it another to remember.