VeeFriends is ushering in a new era of premium collecting with the all-new physical Treasure Chest. This unique collector's item is where refined craftsmanship meets VeeFriends characters, as every piece is made to be collected and treasured.

Inside, collectors will uncover four exquisite pieces centered around 21 VeeFriends characters that celebrate luxury design and rarity: sapphire gemstone pins framed in 18K gold plating, NGC graded coins crafted in various metals, and even pure silver and gold, debut Super Stickers in new sapphire colorways, and stunning classic pins. For some lucky collectors, hidden inserts replace the gemstone pins and Super Stickers, adding a surprise layer of rarity and artistry. Every box features a truly random mix of the featured VeeFriends characters across the collectibles, making every unboxing experience a thrill.

With only 5,555 Treasure Chests in existence, comprising 555 sealed cases, and each collectible inside (except the coins) limited to 99 or fewer, Treasure Chest is the most exclusive VeeFriends Super Stickers and pin release yet. The VeeFriends Treasure Chest will launch on Black Friday, preceded by an exclusive discounted early access sealed case sale for select Series 1 holders. If inventory remains, Series 1, Series 2, and Iconics holders will be granted early access prior to Black Friday as well. Following the holder sales, VeeFriends will be live throughout the Black Friday weekend breaking 55 reserved cases. If inventory still remains after the holder sales, there will be a public sale via EQL the following week.

Discover Four Treasures Inside Every Chest

Each Treasure Chest contains a randomized assortment of four premium collectibles, carefully packed for a guided unboxing experience.

• 1 Gemstone Pin - The first-ever VeeFriends Gemstone Pins feature 12 authentic sapphires set in a 18K gold-plated frame, each limited to 99 or less.

• 1 Graded Coin - The first-ever VeeFriends coin collection comes encapsulated by NGC. Each character has a graded coin, including a 1 oz pure gold chaser for Patient Panda.

• 1 Debut Super Sticker - A new Sapphire colorway and marking the first super sticker debut for all 21 featured characters (Please note that these Super Stickers do not have debut badges).

• 1 Classic Pin - A collectible metal pin available in a variety of rarities, including the first-ever 1/1 VeeFriends pin rarity.

Featured Characters

Each treasure features one of twenty-one possible VeeFriends characters:

Alert Ape, Balanced Beetle, Be the Bigger Person, Brilliant Barracuda, Confident Cobra, Creative Crab, Diamond Hands Hen, Dynamic Dinosaur, Gratitude Gorilla, Intuitive Iguana, Legendary Lemur, Moral Monkey, Observant Oyster, Optimistic Otter, Patient Panda, Peaceful Pelican, Practical Peacock, Proactive Piranha, Swaggy Sea Lion, Sweet Swan, To the Moon Meerkat

Unveiling The Treasures Within

Gemstone Pins

A centerpiece of the Treasure Chest, the Gemstone Pins mark a first in VeeFriends history. These collectibles are crafted with authentic gemstones on every pin. Each pin features 12 hand-set sapphires in a 18K gold-plated frame, merging artistry, luxury, and rarity in a single piece.

Rarities:

• Yellow Sapphire | Limited Edition of 99

• Orange Sapphire | Limited Edition of 80

• Black Sapphire | Limited Edition of 55

• White Sapphire | Limited Edition of 10

• Purple Sapphire | Limited Edition of 7

• Blue Sapphire | Limited Edition of 5

• Red Sapphire | Limited Edition of 3

• Emerald | Limited Edition of 1/1

Hidden Treasures to Uncover

Lucky treasure hunters will discover even more limited and luxurious gemstone pins in their set, in place of their standard Gemstone Pin. These five luxury gemstone pin variants include:

The Gem-Eyed Cat (Limited Edition of 55)

A true statement of craftsmanship, this exquisite gemstone pin captures the Very, Very, Very, Very Lucky Black Cat in dazzling detail, adorned with 134 hand-set yellow sapphires and radiant 18k gold-plated eyes.

The Gemstone Logo (Limited Edition of 10)

Crafted with precision as the ultimate showpiece, this gemstone pin showcases the VeeFriends logo meticulously adorned with 213 hand-set sapphires and an 18k gold-plated finish.

The Crystal Hen (Limited Edition of 10)

A true collector's gem, this gemstone pin showcases Diamond Hands Hen, accented with a radiant clear quartz centerpiece.

The Pearl Oyster (Limited Edition of 10)

Crafted with elegance, this gemstone pin showcases Observant Oyster adorned with a 6mm genuine Mother of Pearl stone.

The Stained Glass Panda (Limited Edition of 10)

A refined fusion of artistry and design, the Stained Glass Panda gemstone pin features Patient Panda set within a stained glass design, illuminated by four grand red sapphires.

Graded Coins

The VeeFriends Graded Coin Collection debuts inside the Treasure Chest, featuring specially minted coins for every character. Each coin is graded Gem Proof and encapsulated by NGC with custom-designed labels.

Each character appears in one graded coin metal rarity, with the exception of one character: Patient Panda. This fan-favorite character appears in two graded coins.

Brass Rarity: Limited Edition of 500 Featured Characters: Dynamic Dinosaur, Practical Peacock, Swaggy Sea Lion

Copper Rarity: Limited Edition of 400 Featured Characters: Intuitive Iguana, Optimistic Otter, & Peaceful Pelican

Pure Silver Plated Rarity: Limited Edition of 300 Featured Characters: Alert Ape, Be The Bigger Person, Creative Crab, Patient Panda

24K Gold Plated Rarity: Limited Edition of 200 Featured Characters: Balanced Beetle, Diamond Hands Hen, Gratitude Gorilla, Moral Monkey, Proactive Piranha, Sweet Swan

1 oz Pure Silver Rarity: Limited Edition of 200 Featured Characters: Confident Cobra, Observant Oyster, To The Moon Meerkat

1/10 oz Pure Gold (featuring GaryVee Hand Signed Label)Rarity: Limited Edition of 10 Featured Characters: Brilliant Barracuda, Legendary Lemur

The Ultimate Chase: 1 oz Pure Gold Patient Panda Coin! _(featuring GaryVee Hand Signed Label)Ex_quisitely struck in 1 oz of pure, gleaming gold, the Patient Panda coin captures the essence of rarity and refinement, distinguished by a GaryVee hand-signed label. Rarity: Limited Edition of 5 Featured Characters: Patient Panda

Debut Super Stickers

Featuring seven exquisite sapphire rarities, each limited to 99 or fewer and just 263 total per character, this release stands as the most limited Super Sticker series ever produced.

Rarities:

• Yellow Sapphire | Limited Edition of 99

• Orange Sapphire | Limited Edition of 80

• Black Sapphire | Limited Edition of 55

• White Sapphire | Limited Edition of 10

• Purple Sapphire | Limited Edition of 7

• Blue Sapphire | Limited Edition of 5

• Red Sapphire | Limited Edition of 3

• Emerald | Limited Edition of 1/1

• GaryVee Autograph | Limited Edition of 1/1

• Character Gems Autograph | Limited Edition of 1/1

• Treasurefractor | Limited Edition of 1/1

• Plus: Hidden Treasures Hand Drawn by D.J. Coffman | Limited Edition of 1/1

Super Stickers included in Treasure Chest do not carry a debut badge, as Super Stickers featuring a debut badge will begin in 2026 beginning with Super Stickers: Spectacular Series.

Very, very, very, very lucky treasure chest owners will discover Hand Drawn Treasures within their Collector's Pack instead of one of the aforementioned Super Stickers. These Hand Drawn Treasures present hand-drawn works of art by D.J. Coffman, each a one-of-a-kind original for every character, plus 11 additional bonus sketches that capture the spirit of D.J. 's creativity.

Classic Pins

Rounding out the Treasure Chest experience are the Classic Pins, whose new metal types are inspired by actual treasures. These include seven distinctive variants, including Core, Copper, Silver, Nickel, Gold, Gunmetal and Rainbow (the first ever 1/1 pin rarity). Each is crafted from non-precious metals and finished with premium coatings to create their unique tones and textures.

Rarities:

• Core - Limited Edition of 99

• Copper - Limited Edition of 75

• Silver - Limited Edition of 55

• Nickel - Limited Edition of 25

• Gold - Limited Edition of 10

• Gunmetal - Limited Edition of 5

• Rainbow - Limited Edition of 1/1 - The first 1/1 pin rarity we've produced!

Product Details

Total Boxes: 5,555

Total Sealed Cases: 555

Contents Per Box:

• 1 Gemstone Pin (12 authentic sapphires, 18K gold-plated, /99 or less)

• 1 Graded Coin (NGC encapsulated, custom label, 6 metal finishes)

• 1 Debut Super Sticker (Sapphire Edition, /99 or less)

• 1 Classic Pin (7 metal variants, /99 less)

• Plus: The opportunity to pull rare hidden treasures!

Sale Details

The release of the all-new VeeFriends Treasure Chest will roll out across five waves of access in the following order:

• A Sealed Case Sale exclusive to select holders (only chance to buy sealed cases!)

• Series 1 Holder Sale (if inventory remains)

• Series 2 and Iconics Sale (if inventory remains)

• Black Friday Weekend Live Show Breaks

• Public Sale via EQL (if inventory remains) - the first opportunity for the public to purchase sealed boxes.

Note: If you purchase during both the Series 1 and Series 2 sales waves, your shipping will be combined with the difference in price refunded.

Wave 1: Sealed Case Sale - Exclusive to Select Holders

This wave will be the ONLY opportunity to purchase sealed cases! There are 10 boxes per sealed case. Any purchases after this wave, regardless of quantity, will not be shipped as sealed cases.

The purchase limit for this wave is based on an account snapshot taken Monday, November 24th at 9 AM ET. Subsequent waves will shift to limits per NFT. This approach ensures holders of our most prestigious Series 1 NFTs have a shot at securing one sealed case given the product's limited nature. As always, VeeFriends will continue to evolve and refine how sales are structured for future drops.

Note: There is no guarantee that sealed boxes will be available after this day.

When: Monday, November 24th 12PM ET - Tuesday, November 25th 12PM ET

Who: Holders of VeeFriends Series 1 Epic, Spectacular, Gift Goat, or Access Tokens

Limit: 1 Case per account, per the snapshot taken on Monday, November 24th at 9am ET.

Price: $1,999.99 (43% off!)

Shipping: Cases will begin shipping on Friday, November 28th.

Where: shop.veefriends.com

Wave 2: Series 1 Holder Sale (if inventory remains)

When: Tuesday, November 25th 12PM ET - Wednesday, November 26th 12PM ET

Who: ALL VeeFriends Series 1 Holders

Limit: 2 boxes per NFT held

Price: $199.99 per box (43% off!)

Shipping: Boxes will begin shipping the week of Monday, December 3rd.

Where: shop.veefriends.com

Please note: Regardless of quantity, boxes purchased during this wave will not be shipped as sealed cases.

Wave 3: Series 2 & Iconics Holder Sale (if inventory remains)

When: Wednesday, November 26th - Friday November 28th 12PM ET

Who: All Series 2, All Iconics Holders

Limit: 1 box per NFT held

Price: $249.99 (29% off!)

Shipping: Boxes will begin shipping the week of Monday December 3rd.

Where: shop.veefriends.com

Please note: Regardless of quantity, boxes purchased during this wave will not be shipped as sealed cases.

Wave 4: Black Friday Weekend Live Show Breaks

Throughout the Black Friday weekend, VeeFriends will go live to break cases of the VeeFriends Treasure Chest.

Who: Everyone

When: Friday, November 28th - Monday, December 1st

What: 55 cases reserved by VeeFriends for breaking

Where: Whatnot | veefriends.com/live

Wave 5: Public Sale via EQL (if inventory remains)

If there is remaining inventory past the holder sale waves, this will be the first opportunity for the public to purchase sealed boxes. Please note, there is a 2.5% EQL fee on these purchases, and successful entries will reset your EQLizer score.

Who: Everyone

When: Week of December 3rd

Price: $349.99 per box

Where: veefriends.com/EQL

Holder Claims

Series 1 Spectacular Holders of the 21 featured characters in VeeFriends Treasure Chest will have the opportunity to claim one VeeFriends Treasure Chest during a 2 week window.

Who: Series 1 Spectacular NFT holders of feature characters

What: One (1) box per eligible Series 1 Spectacular NFT held

When: Monday, November 24th @ 12pm ET- Monday, December 8th @ 12pm ET

Where: shop.veefriends.com

Elevating VeeFriends Collecting

The Treasure Chest marks a milestone moment for VeeFriends collectors where rarity meets artistry, and every piece tells a story of craftsmanship and character. As VeeFriends continues to expand its world of collectibles, this release stands as a powerful symbol of how the brand continues to evolve, elevate, and reward those who collect with conviction and taste.

Let's go Treasure Hunting!