Since day one, VeeFriends has been about more than just characters - it's about the values they embody and represent and stories they tell. Our community of collectors has grown, our stories have expanded to more mediums, and our brand has continued to evolve. Today, we're unveiling a refreshed visual identity that reinforces our commitment to growth while staying true to VeeFriends' core mission.

VeeFriends is evolving - but don't worry, we're still the same friends you know and love. We're excited to introduce a fresh new look with an updated logo and brand color palette, marking the next phase in our journey of innovation, adaptability, and creativity.

Refreshed VeeFriends Logo

The Black Cat has always been our mascot, a symbol of misunderstood potential, luck as a mindset, and embracing duality. As we continue to celebrate the Black Cat as our mascot, we're putting them front and center. In our updated logo, the Black Cat now stands proudly beside the wordmark, reflecting a bolder take on our visual identity while maintaining the essence of past VeeFriends logos.

The Power of Purple

We're also beginning to lean more into purple as our primary color. While green has been a big part of our identity, you'll start to see more purple showing up across our visuals and brand expression.

Purple represents balance, a theme that runs through everything we do. The world is often viewed in extremes - red or blue, too patient or too eager, too confident or too humble. But as Gary has long said, the magic is found in the middle, where these elements and traits blend together. That's the essence of purple and why it's at the heart of VeeFriends. Characters like Patient Pig and Eager Eagle showed us that extremes exist in Meet Me in the Middle, but true success comes when they find their balance - when they land in the purple zone.

The Black Cat's Legacy

Very, Very, Very, Very, Lucky Black Cat has always been a powerful symbol for VeeFriends, and that remains unchanged. But what does it truly represent?

• Embracing Contradictions and Finding Balance - VeeFriends characters, like real people, are layered with both strengths and flaws. The Very, Very, Very, Very Lucky Black Cat challenges outdated beliefs - once seen as a symbol of bad luck, this character reminds us that misunderstood potential is often just unrealized greatness. In embracing duality, we find balance and are empowered to rewrite the narratives we've been given.

• Luck as a Mindset - Success isn't about luck; it's about mindset. The Black Cat embodies the belief that luck is what you make of it.

Want to dive deeper into the story of the VeeFriends Mascot? Read THIS BLOG

More Than Just a Visual Update

This refresh isn't just about aesthetics - it's a reflection of how VeeFriends' characters grow and evolve while staying true to their core values. As VeeFriends expands into new storytelling formats like cartoons,comics, animation, pins and trading cards, our characters will continue to adapt, but at their heart, they remain the same.

We can't wait for you to experience this evolution with us.

New Look, Same Friends. Same Vision, Even Bigger Future.