A new year brings a new opportunity to recharge, refocus, and realign with what matters most. To celebrate this season of beginnings, we're proud to present the VeeFriends New Year, New You Mystery Collection - designed to inspire growth and positivity throughout 2025. This collection features collectible pins, keychains, and challenge discs, all created to embody the values of VeeFriends characters and encourage you to grow alongside them.

Mark your calendars: the collection goes live on Whatnot, January 15, 2025, at 9:45 AM ET. Bookmark the release show now!

[UPDATE]

"New Year, New You"?

January isn't just another month - it's when you set the foundation for the year ahead. The New Year, New You Mystery Collection is designed to inspire you every day, whether you're setting resolutions, collecting for joy, or seeking that spark of motivation to make 2025 the best year yet.

What's Inside the Collection?

Opening a box from the New Year, New You Mystery Collection is a one-of-a-kind experience, combining inspiration and collectibility. Each Mini Box includes:

• One Pin: Featuring one of 12 iconic VeeFriends characters or the ultra-exclusive VeeFriends Iridescent Pin, which features the Very, Very, Very, Very Lucky Black Cat. Pins come in 6 rarities, including the debut of the Rainbow rarity.

• One Keychain: VeeFriends' first-ever character keychains! These 5 colorful designs let you carry your favorite characters everywhere you go.

• One Challenge Disc: A motivational collectible matching the pin's character, designed to inspire goal-setting and personal growth.

Meet the Characters

Twelve beloved VeeFriends characters were chosen to inspire meaningful goals for 2025. This is the first official pin release for each character:

Benevolent Barn Owl"Kindness is its own reward."

Bullish Bull"Charge forward with the wisdom of those who paved the way"

Considerate Cowboy"Being considerate goes a long way."

Decisive Duck"Decisions made today pave the way for tomorrow."

Eager Eagle"Rise early to soar higher."

Empathy Elephant"Empathy grows when you truly listen."

Focused Falcon"When your focus is sharp, success takes flight."

Headstrong Honey Badger"Stubbornness is strength when it's focused."

Hungry Hammerhead"Feed your hunger for creativity, one meal at a time."

Hustling Hamster"Big dreams require steady hustle."

Kindred Kangaroo"Happiness hops from one connection to another."

Warm Wolverine"Warming hearts starts with a simple 'hello.'"

Pin Rarities

Classic: A timeless favorite! Each Classic design is a limited edition, with quantities varying by character.

• Odds of pulling a classic pin: 47.5% per mini box

Rainbow /199 (Brand New!): A vibrant new rarity bursting onto the scene! Limited to just 199 pieces per character, this dazzling design is perfect for adding a splash of color to your collection.

• Odds of pulling a rainbow pin: 27.8% per mini box

Shimmer /99: Adding a special flare to every character, this rarity makes the characters shine. With only 99 pieces created per character, it's an exclusive pull for any collector.

• Odds of pulling a shimmer pin: 13.8% per mini box

Cosmic /55: The Cosmic rarity features an out of this world galactic shimmer. Limited to only 55 pieces per character.

• Odds of pulling a cosmic pin: 7.7% per mini box

Gold /10: Every character shines brighter with the golden touch! Limited to just 10 pieces per character, this rarity transforms your favorite VeeFriends into radiant treasures.

• Odds of pulling a gold pin: 1.4% per mini box

Ghost /5: The rarest of them all! Ultra-rare and limited to an exclusive 5 pieces per character, the Ghost rarity is ethereal, elusive, and the pinnacle rarity for this collection.

• Odds of pulling a ghost pin: 0.7% per mini box

Chase the VeeFriends Iridescent Pin! Featuring the VeeFriends logo and Very, Very, Very, Very, Lucky Black Cat, Limited Edition of 100. Odds of pulling: 1.2%.

Drop Details

At just $25, this collection is a no-brainer. It's the perfect gift, tradeable with friends, or a way to bring new collectors into the world of VeeFriends. Fun, meaningful, and a little collectible.

Drop Date and Time: January 9, 2025, at 10 AM ET. BOOKMARK NOW

Where: Exclusively on Whatnot (via VeeFriends and select breakers)

Price:

• Mini Box (Contains 1 Pin, 1 Keychain, 1 Challenge Disc): $24.99

• Sealed Case (Contains 10 Mini Boxes): $249.99

Availability: Limited supply, available while supplies last

Shipping: Worldwide

For the first time, VeeFriends is excited to partner with breakers to feature New Year, New You on their own shows! Be sure to show them some love when they go live.

• amydavidmagic

• annebagg

• Biceptual Barista

• caddykid

• clutchingshadows

• coolguytoknow

• currie_cards

• dano5onit

• dantehimself

• happyhermits

• Its_a_mineral

• jdash0110

• jollyjacko

• juslit

• kelseyabruzzese

• Kozo_hobby_garage

• krazy_fresco_kollectables

• kwalls22

• kylealex

• liljen2000

• mkmk_

• mronni

• orion_evans

• retsamal

• RonJordan

• sammieebee

• saugywaffles

• senorpants

• sirphantom

• Snakejake

• solj_777

• sorland

• sweet_serendipity

• teacher96

• thatguyslimm

• The Courage Show

• TheMichelleUrso

• theroachwithconviction

• ToTheMoon Cards

• Wh1skyJak

Holder Benefits

Series 1 Spectacular NFT holders of the 12 featured characters are eligible to claim one (1) sealed case of 10 Mini Boxes per eligible NFT held.

[ UPDATE ] Due to the delay in the sale mentioned in the update at the top of this blog, the claim for the New Year, New You Collection has been delayed as well. When the new release date for New year, New You is announced, holders will be emailed directly when the claim has opened.

• Claim Timeline: January 9, 2025, 12 PM ET - January 23, 2025, 12 PM ET.

• Where to Claim: shop.veefriends.com. (VeeFriends.com account required)

How to Join Whatnot and Claim $15 Off

Getting started on Whatnot is quick and easy! Follow these steps to join the fun and take advantage of $15 off your first purchase:

1. Download the Whatnot App: Available on iOS and Android, or visit whatnot.com.

2. Create an Account: Sign up with your email or connect via social media for an effortless setup. Complete your profile with payment and shipping information!

3. Search for VeeFriends: In the app, search for "VeeFriends" to follow our store and stay updated on upcoming shows.

4. Claim Your $15 Credit: Add code VF15 to your wallet during the show and receive $15 off your first purchase.

Let's Make 2025 Extraordinary Together!

Whether you're a seasoned collector or new to VeeFriends, the New Year, New You Mystery Collection is your chance to start 2025 on the right foot. Collect your favorite characters, chase ultra-rare pins, and embrace the values that will guide you to a brighter future.

Join us on January 9, 2025, at 10 AM ET on Whatnot to kick off the year with inspiration and excitement!