In 2021, Gary Vaynerchuk (aka GaryVee) created and introduced VeeFriends to the world for the first time on the Ethereum blockchain with VeeFriends Series 1 NFTs - hand-drawing 283 unique characters, with each representing a human trait or personal quality. These weren't just fun doodles; they were characters symbolizing values meant to inspire curiosity, growth, and connection. Every VeeFriends character was a gateway to collecting, conversation, reflection, and community.

This period marked the beginning of what we call the Alpha Age, and it was all about foundation. This era introduced collectors, creators, and fans to the VeeFriends world. Characters had meaning, but didn't yet have backstories. Utility unlocked experiences like VeeCon, which was used to build community and provide additional value to owning the NFTs. During this time, we were building the infrastructure to deliver these stories in a meaningful way, which have now brought us to the Canon Age - an era with a fully realized universe built on meaningful stories.

The Alpha Age: Where VeeFriends Began

The Alpha Age, which spans from 2021 - early 2024, represents the earliest chapter of VeeFriends, rooted in Gary Vaynerchuk's original hand-drawn characters and the launch of Series 1 NFTs. During this era, characters were introduced as symbols of human traits, inviting personal interpretation and community connection rather than fixed narratives. These characters appeared in a wide array of mediums, including animated series, children's books, comic strips, brand collaborations, apparel, social content, and more.

Meaning lived in the idea of each character, setting the foundation for everything that followed. The Alpha Age established the values, community, and creative canvas that later allowed VeeFriends to evolve into an official story-driven universe that told the stories of the characters.

The Canon Age: Where VeeFriends Is Now

The Canon Age marks the era when VeeFriends officially began building its universe with narrative stories. In these stories, VeeFriends characters, their origin stories, backgrounds, and lessons intersect with continuity and intention. In the Canon Age, stories build upon each other, characters have arcs and purpose, and moments connect and contribute to an evolving universe. Readers and viewers learn not just what a character represents, but who they are_, what they're going through, and how the experiences of the VeeFriends may even mirror their own._ The ongoing VeeFriends comic book series now serves as core canon that expands our understanding of VeeFriends characters and their world. Many characters are still waiting to cross over from the Alpha Age to the Canon Age, while others have already made their mark in this new era.

Stories That Shape The Universe

The Canon Age is largely defined by the storytelling of VeeFriends comic books. Each issue delivers origin stories that reveal where characters come from through thrilling adventures and moral journeys with twists, turns, emotional stakes, and moments of conflict and triumph that deepen the universe. As of January 2026, ten VeeFriends Comic Books have been released, with many more stories on the way.

VeeFriends Comic Book #1: The Battle For Balance Begins

The Canon Age begins with a fate-defining mission rooted in empathy. A group of VeeFriends come together to help a grieving teenager named Mikey who's about to steal millions in bitcoin. They take Mikey on an action-packed quest to help him heal from the loss of his father. The story establishes the universe as one where emotional struggles are real, high-stakes missions are ever-present, and healing is a collective responsibility. This issue defines the tone of VeeFriends canon: emotionally grounded, heightened worldbuilding, and purpose-driven tales.

Main Characters: Balanced Beetle, Cynical Cat, Flex'n Fox, Optimistic Otter, Practical Peacock, Positive Porcupine

First Appearances: Persistent Penguin, Rare Robot

VeeFriends Comic Book #1 was exclusively gifted to Series 1 Gift Goat holders, and limited to 555 total copies printed. It was not available for sale.

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VeeFriends Comic Book: Special Story Edition A

Special Story Edition A pulls the VeeFriends universe backward in time, uncovering the unseen stunning events that lead up to The Battle for Balance Begins. By tracing the chain of events surrounding Mikey's loss and the emotional aftermath of his father's passing, this edition establishes VeeFriends canon as intentionally layered, packed with dramatic turns and unexpected revelations, and built on cause and consequence. In doing so, VeeFriends canon became one where the past is always in motion, and every new chapter has the power to reshape how the overall story of the universe is understood.

Main Characters: Balanced Beetle, Bad Intentions

First Appearances: Ambitious Angel

Reappearances: Fearless Fairy, Flex'n Fox, Practical Peacock, Positive Porcupine

VeeFriends Comic Book Special Story Edition A was available exclusively at New York Comic Con 2025 and released in partnership with Walmart during the convention.

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VeeFriends Comic Book #2: The Origin of Fearless Fairy

Fearless Fairy, born once every thousand years, magically blooms and sets out to save her only brother who transforms into an evil no one could imagine. Her origin story introduces personal stakes and sacrifice, and she proves courage isn't the absence of fear, but action despite it. This issue cements VeeFriends' origin stories as a core canon pillar.

Main Characters: Fearless Fairy, Bad Intentions, Knowing Gnome

First Appearances: Content Condor, Curious Crane, Eager Eagle, Gary Bee, Genuine Giraffe, Gracious Grizzly Bear, Gentle Giant, Humble Hedgehog, Independent Inch Worm, Intuitive Iguana, Mojo Mouse, Patient Panda, Prudent Polar Bear, Tough to Beat a Worm From the Dirt, Truculent T-Rex

All copies of Comic Book #2 are sold out online.

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VeeFriends Comic Book #3: World Tour

Fearless Fairy and Decisive Duck guide a lost woman named Anna across the world to help her rediscover purpose after she loses her job to artificial intelligence. The story deepens canon by expanding the universe geographically and thematically, showing VeeFriends as physical and figurative guides through life's crossroads.

Main Characters: Decisive Duck, Fearless Fairy

First Appearances: Capable Caterpillar, Gift Goat, Gutsy Gecko, Persuasive Pigeon, Perspective Pigeon, Responsive Ram

Reappearances: Balanced Beetle, Cynical Cat, Optimistic Otter, Flex'n Fox

All copies of Comic Book #3: World Tour sold out online.

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VeeFriends Comic Book #4: Hunt For Harpik

The Thoughtful Three-Horned Harpik's debut tale challenges myths and assumptions. Feared as a monster and hunted for his horns, he's revealed to be peaceful and kind. This story introduces canon themes of misunderstood characters and the danger of judging by reputation.

Main Characters: Thoughtful Three-Horned Harpik, Willful Wizard

First Appearances: Fly Firefly

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VeeFriends Comic Book #5: Motivated Monster

Motivated Monster's tragic, yet uplifting origin story explores resilience in the face of cruelty. Striving for self-actualization in a discouraging family and ultimately betrayed, he rises from death transformed by his determination to succeed. The comic introduces darker emotional territory and solidifies Motivated Monster's chase for greatness as canon.

Main Characters: Movitaved Monster

First Appearances: Versatile Viking, You're Gonna Die Fly, Motivated Monster

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VeeFriends Comic Book #6: VEE for Viking

Versatile Viking journeys across uncharted waters for a new life. A shipwreck leaves him stranded, and he's lured into a test of his versatility to determine his fate. His story establishes adaptability as both a survival skill and a moral strength, expanding canon through trial and transformation.

Main Characters: Versatile Viking

First Appearances: Creative Crab, Courageous Cockatoo, Happy Hermit Crab, Well-Rounded Warthog

Reappearances: Balanced Beetle

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VeeFriends Comic Book #7: Notorious Ninja

Renji Shinoda dreams of becoming a professional skateboarder, but his family's secret legacy pulls him toward a destiny forged through a stealth war. Set in 1990s Southern California, this story introduces generational burden, identity conflict, and choice as canon themes, proving the VeeFriends universe exists across time, cultures, and hidden histories.

Main Characters: Notorious Ninja

First Appearances: Notorious Ninja

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VeeFriends Comic Book #8: Gary Bee

In a world where elders are neglected and disrespected, Gary Bee chooses to do small acts of kindness that show the importance of respecting your elders. Through ordinary moments made meaningful, this issue reinforces canon themes of service, optimism, and action, asking whether changing the world starts with belief or with simply showing up.

Main Characters: Gary Bee

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VeeFriends Comic Book #9: Kind Warrior

A blacksmith sworn against making weapons must choose if he will pick up his first sword when a dangerous threat impacts his family, village, and principles. His struggle reframes heroism through restraint and compassion, cementing kindness not as weakness, but as one of the most powerful forces in VeeFriends canon.

Main Characters: Kind Warrior

What's Next In The Canon Age?

These stories mark only the beginning of the Canon Age. Each comic lays foundational threads that will continue to expand across future issues, introduce new characters, deeper histories, and evolving arcs that further shape the VeeFriends universe. With each new comic release and universe expansion, the Canon Age solidifies VeeFriends not only as a creative brand, but as a living world with powerful stories. And the best part? We're just getting started.

Collect copies of VeeFriends comics to get immersed in the Canon Age.

Check out Everything You Need To Know About VeeFriends Comics, and stay tuned for more stories, more canon, and more universe-building as the VeeFriends journey continues.