Jolly Rancher and VeeFriends have teamed up for a limited-edition "Heat Wave" Collector's Box that stars a new spicy combo you never knew you needed. Introducing Jolly Rancher brand's new Heat Wave Gummies, a tantalizing blend of sweet and spicy flavors set to transform the world of gummy candy. VeeFriends will have first access to this new candy before it hits retail shelves!

The "Heat Wave" Collector's Box also includes classic Jolly Rancher Hard Candy, classic Jolly Rancher Gummies, VeeFriends Super Stickers (with the chance to collect one of only 3 Auto Super Stickers signed by VeeFriends creator Gary Vaynerchuk!) and one of four limited-edition comic cards signed by DJ Coffman. Collecting all four unique comic cards allows fans to assemble a full-sized poster from the artwork on the back!

The Heat Wave Collector's Box will be available for $29.99 during a special, first-look Whatnot show joined LIVE by GaryVee on Wednesday, February 11th, 2026 at 9:30pm ET.

BOOKMARK THE SHOW

Series 1 Sweet Swan & Hot Shot Hornet Holders will also be able to claim 1 free "Heat Wave" Collector's Box on the VeeFriends online shop from Wednesday, February 11th @ 12pm ET to Wednesday, February 25th @ 12pm ET!

Jolly Rancher Heat Wave Gummies hit shelves late February, available in 6oz peg bags nationwide. Pricing is at the sole discretion of the retailer.

A Closer Look At What's Inside The Heat Wave Collector's Box

Each custom-designed "Heat Wave" Collector's Box is packed with:

• One bag of Jolly Rancher Heat Wave Gummies, combining bold fruit flavors with a hint of spice for a perfectly balanced sweet-and-spicy bite

• One bag of classic Jolly Rancher Hard Candy, delivering the brand's iconic, mouth-watering fruit flavors in every long-lasting piece.

• One bag of the classic Jolly Rancher Gummies, featuring the original fruit lineup with a satisfyingly chewy texture.

• Two Super Stickers (with the chance to pull one of three Auto Super Stickers signed by VeeFriends creator Gary Vaynerchuk!). Each rarity of the Super Stickers coincides with the notes of the flavor for the new Jolly Rancher Heat Wave Gummies

• One limited-edition comic card, signed by D.J. Coffman, featuring a story about Sweet Swan & Hot Shot Hornet

As a special bonus, collecting all four unique comic cards allows fans to assemble a full-sized poster from the artwork on the back.

Featuring Sweet Swan & Hot Shot Hornet

The "Heat Wave" Collector's Box features the VeeFriends characters Sweet Swan and Hot Shot Hornet, extending the Heat Wave experience beyond the candy aisle and into the VeeFriends universe of characters.

Sweet Swan

Sweet Swan glides through life with grace and serenity, spreading kindness and positivity wherever she goes. She's the friend who brightens your day with a thoughtful gesture or a sweet surprise.

Hot Shot Hornet

Hot Shot Hornet is full of buzz and believes he can do anything. He zips through life, ready to take on any problem.

What To Expect From Jolly Rancher Heat Wave Gummies

Jolly Rancher Heat Wave Gummies feature bold fruit flavors with just the right hint of spice, creating a "swicy" experience that's both sweet and slightly spicy. The spice level for Jolly Rancher Heat Wave hits just right: a warm, tingly vibe that elevates the fruit flavor without overpowering it.

The Jolly Rancher Heat Wave lineup brings five hot flavors: Mango, Pineapple, Watermelon, Lime, and Citrus Punch. Each flavor is coated in a chili-inspired finish that delivers a bold, mouthwatering twist.

How To Get Your Heat Wave Collector's Box

The Heat Wave Collector's Box will be first available during a special, first-look show on Whatnot.

What: "Heat Wave" Collector's Box

Who: Open To Everyone

Price: $29.99

When: Wednesday, February 11th @ 9:30pm ET

Where: veefriends.com/whatnot (joined LIVE by GaryVee!)

"Our live commerce shows are all about bringing the community together around the characters they love," said Andy Krainak, President of VeeFriends. "We're excited to use this platform to launch the first wave of Jolly Rancher Heat Wave Gummies. Between the custom packaging and featuring Sweet Swan and Hot Shot Hornet, we've built a unique experience for both our fans and Jolly Rancher lovers."

Holder Claims

Select VeeFriends holders will also have the exclusive ability to claim a free "Heat Wave" Collector's Box.

Who: Series 1 Sweet Swan Holders, Series 1 Hot Shot Hornet Holders

What: 1 "Heat Wave" Collector's Box

When: Wednesday, February 11th @ 12pm ET to Wednesday, February 25th @ 12pm ET

Where: VeeFriends online shop

Jolly Rancher Levels Up The Heat With VeeFriends

As interest in multisensory experiences is on the rise, Jolly Rancher is leading the pack as one of the first national gummy brands to add a spicy twist on a sweet treat. Inspired by the rising global trend of spicy and sweet flavor combinations in candy and snacking, these gummies shake up traditional snacking with chili-coated fruit flavors and bold heat. And now, Jolly Rancher is set to expand its reach beyond the candy aisle with VeeFriends

"Partnering with VeeFriends gives us an exciting opportunity to bring the bold personality of Jolly Rancher into a completely new category," said Vivek Mehrotra, Senior Manager of Jolly Rancher. "By featuring Sweet Swan and Hot Shot Hornet in the first-look collector's box, we're extending the Heat Wave experience beyond the candy aisle and tapping into a community that thrives on creativity, character and culture."