
Collect the Spectacular. Introducing Super Stickers: Spectacular Series
The next chapter in the VeeFriends Super Stickers series has arrived. Released in August 2025, Super Stickers: Manga Series featured a…
VeeFriends is proud to announce our partnership with Macy's and Toys"R"Us®, to launch our very-first limited series of figure and plush collectible characters. This collection launches on October 17th (U.S. pre-order starts today), and brings the VeeFriends characters to life, from digital NFT to physical collectibles, allowing for the first time anyone the chance to own a VeeFriends character. Each collectible plush or figure also has a printed QR code that currently leads its owner to a 3D animated heartfelt short film or character song.
Founder and CEO Gary Vaynerchuk curated the six unique characters out of the 283 characters in VeeFriends for this first collection:
"This partnership means way more to me than you could ever imagine. The thought that VeeFriends will be in Macy's and Toys "R" Us simultaneously is incredible. I fondly remember growing up in Edison, New Jersey, walking down these stores' aisles as a kid. We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys "R" Us the first time. I can't wait to see them in-store and on the shelves - it's a full circle moment for me and a very big step for the company." - Gary Vaynerchuk, Founder and CEO of VeeFriends.
Each VeeFriends figure and plush character has a unique story behind their bespoken trait including Be The Bigger Person, Common Sense Cow, Genuine Giraffe, Gratitude Gorilla, Practical Peacock, and Willful Wizard. Everyone can learn the story of each featured VeeFriends character through the printed QR code and across VeeFriends content channels through their respective animated short film or song.
"VeeFriends aspires to bring value to our community - selected holders will get first access to claim the collection, and all of our community will get priority to RSVP at the in-store events. It's just one more way we want to connect with our community and show them the development of the IP behind the characters." - Andy Krainak, President of VeeFriends.
Common Sense Cow
Willful Wizard
Practical Peacock
Gratitude Gorilla
Genuine Giraffe
Be The Bigger Person
$24.99
10" Plush
Common Sense Cow
Willful Wizard
Practical Peacock
Gratitude Gorilla
Genuine Giraffe
Be The Bigger Person
$29.99
6" Figure

Practical Peacock
Gratitude Gorilla
Common Sense Cow
Willful Wizard
Genuine Giraffe
Be The Bigger Person
Adventurous Astronaut
Patient Panda
Empathy Elephant
Heart-Trooper
$9.99 (Not available for pre-order)
2" Figure/per box

Items will be made available for pre-order starting today, October 4th, 2022. Available for purchase exclusively at 400+ participating Macy's and Toys "R" Us stores across the United States and online at Macys.com on October 17th.
Tuesday, October 4th, 2022
Monday, October 17th, 2022
Note: Due to supply chain issues and global shipping delays, some products may be unavailable on Macy's Website. However, check HERE to see if your local Macy's is carrying the items.
https://www.macys.com/shop/featured/veefriends
Please visit Macy's website for any customer support.
VeeFriends is a global community and we want to make sure our international friends are included in this momentous launch. As such, VeeFriends will sell a limited number of each item exclusively to our international community on the VeeFriends Shop website on Monday, October 17th, 2022.
Monday, October 17th, 2022 @ 7:30 AM ET
Shipping will start within 2 weeks of confirmed order. (Shipping prices may vary based on location. Custom fees are not included)
Series 1 and Series 2 holders of the 6 unique featured characters: Be The Bigger Person, Common Sense Cow, Genuine Giraffe, Gratitude Gorilla, Practical Peacock, and Willful Wizard are eligible to claim holder benefits detailed below:

Be The Bigger Person, Common Sense Cow, Genuine Giraffe, Gratitude Gorilla, Practical Peacock, and Willful Wizard Holders:- **** Eligible to claim (1) 10" Plush + (1) 6" Figurine of their character per NFT owned.
Be The Bigger Person, Common Sense Cow, Genuine Giraffe, Gratitude Gorilla, Practical Peacock, and Willful Wizard Holders:- Eligible to claim (1) 6" Figurine of their character per NFT owned.
Claim Here: https://series2.veefriends.com/experiences/macys-claim
Claim Deadline: Tuesday, October 18th, 2022 @ 11:59 PM ET
Shipping: Items will begin shipping 4–5 business days after the deadline. You will receive tracking information from VeeFriends shopify system once the order(s) has shipped.
Additionally, all 10 character Series 1 and Series 2 token holders (including the 4 blind box only characters) will be eligible for an exclusive 30 minute token-gated video call with Gary Vaynerchuk specific to VeeFriends IP creation and this first-of-its-kind launch.
Date: Nov 8th, 2022 | @ 10:30–11:00 AM EDT
Deadline: No deadline or action is needed as this will be a token-gated experience on the VeeFriends website.
Customer Support: support@veefriends.com
*Date may be subject to change, stay tuned to VeeFriends social announcement
(Eligible tokens include: Be The Bigger Person, Common Sense Cow, Genuine Giraffe, Gratitude Gorilla, Practical Peacock, Willful Wizard, and the 4 additional Blind Box Only Characters: Adventurous Astronaut, Empathy Elephant, Heart-Trooper, and Patient Panda)
In celebration of the launch of the collection, Gary will be attending two in-store appearances in Chicago & New York City!
ANY Series 1 & Series 2 VeeFriends Holders are eligible to RSVP for the first come, first serve collectible signing with Gary Vaynerchuk. There are limited spots available in each city and you may only RSVP to 1 city per eligible wallet! Event subject to change or cancellation.
10/17 - Macy's on State Street | 5:00 PM CT
10/21 - Macy's Herald Square | 1:30 PM ET
https://series2.veefriends.com/experiences/macys-claim
Tuesday, October 11th, 2022.
NOTE: Once RSVP is confirmed, you will receive a confirmation email regarding the RSVP. Holder RSVP deadline is 10/11 and an additional event details email will be sent out by 10/13. If you do not receive the additional event email, please contact info@veefriends.com. Additionally, if the claim page states "ineligible claim" it means this event has met the RSVP max capacity.
Q: Who created the toys? A: The collection features plush and/or vinyl figure character sets designed by London-based entertainment company, Toikido - that will be exclusively available at macys.com, the Macy's mobile app, and at all Macy's stores in the United States, and on shop.veefriends.com for international purchasers.
Q: Is there a limit per order? A: Not limited to domestic orders. However, international orders can purchase up to 1 of each character in each style due to limited supply.
Q: When will my purchase/claim be shipped? A:
10/4 - Domestic pre-orders are available and ship after 10/17. Tracking email will come from Macy's.
10/17 - Domestic in-store and online go live. Tracking email will come from Macy's.
10/17 - International purchases go live and shipping will start within 2 weeks of confirmed order. Tracking email will come from VeeFriends Shopify.
10/4 - Holder claim will be open for 2 weeks, starting from 10/4 and ends on 10/18. Holders claim will ship within 4–5 business days after the claim deadline. Tracking email will come from VeeFriends Shopify.
Q: What are the QR codes? Where are they? A: The QR codes are a unique opportunity for storytelling with each respective VeeFriends character. The QR code can be found on the plushie as a hang tag and the QR code can be found inside the box of the figurines.
Q: What is the supply and rarity? A: Supply is not disclosed, however, supply of each product is equal per character!
Q: Do I have to buy a product to attend the "GaryVee In-Store Appearance Event"? A: No.
Q: I can't RSVP to the event. It says "ineligible claim" why is that?
A: When it states "ineligible claim" it means this event has met the RSVP max capacity.
Q: I am an international holder who is claiming my token - will I need to pay customs fees on my VeeFriends Plush/Figures when they arrive in my country? A: The item will be shipped as a gift, any additional cost will be dependent on receiver. Please note, unfortunately, some users may experience custom fees beyond the typical 0–30% range (while others are not) and this is a case by case basis dependent on region and/or even custom agents.
In the exciting moment in IP creation and brand building, VeeFriends would like to take this opportunity to thank our entire community for the incredible journey we have all been on that has lead us to this momentous world-wide collectible release. From "doodles" to tangible collectibles and 3D animations. VeeFriends is coming to life more and more each day, and we are thrilled to share our beloved characters with the world.

The next chapter in the VeeFriends Super Stickers series has arrived. Released in August 2025, Super Stickers: Manga Series featured a…

A new chapter awaits for BOOK GAMES tokens. Immutable X (IMX) recently sunset its original architecture and moved to a zkEVM model. As a…

We’re excited to introduce the VeeFriends Wallet powered by Privy: a secure, onchain wallet built directly into your VeeFriends account…
Be like Knowing Gnome - never miss exclusive VeeFriends updates, drops, and news! Get it all delivered straight to your phone by email and text!