VeeFriends Launches New X Spaces Series “Character Matters” With Claude Silver

Since its beginnings, VeeFriends has been built around more than characters. It's been built around character. Founder Gary Vaynerchuk created the VeeFriends characters around human traits and values he admires or is curious about, such as empathy, patience, gratitude, courage, accountability and hundreds more. Those traits reflect qualities Gary believes can contribute to happiness and success. Now, VeeFriends is bringing explorations of those traits to X Spaces with a new weekly live series: Character Matters with Claude Silver.

Hosted by Claude Silver, Chief Heart Officer at VaynerX and bestselling author of Be Yourself at Work, Character Matters will take a deep dive into a different VeeFriends trait or character quality each week — exploring what it means, how it shows up in everyday life, and how we can put it into practice. Claude will be joined by VeeFriends' Manager, Consumer Experience Daniel Donayre and Community Success Analyst, Jeremy Jannielli as co-hosts, with live audience Q&A during each show and occasional special guests adding to the conversation.

Character Matters will air weekly on X Spaces with the first show starting Tuesday, September 29th at 4 PM ET, with each conversation running approximately one hour.

Fast Facts

Show: Character Matters with Claude Silver
Platform: X Spaces
When: Weekly (first show on Tuesday, September 29th @ 4pm ET)
Host: Claude Silver
Co-Hosts: Daniel Donayre + Jeremy Jannielli
Format: Weekly trait-focused conversation + live audience Q&A

What Is Character Matters?

Every VeeFriends character has something to say about character. From empathy and accountability to patience, optimism, courage, and beyond, the traits woven throughout the VeeFriends universe give us different ways to think about how we approach our relationships, our work, our challenges, and ourselves.

Character Matters takes those traits off the page and brings them into real conversation. Each week, Claude, Daniel, Jeremy, and the VeeFriends community will explore one quality more deeply — what it really means, where it can be difficult to practice, and how developing it can influence the way we show up in our own lives.

Character Matters Will Be Hosted By Claude Silver

Claude Silver is the Chief Heart Officer at VaynerX, the bestselling author of Be Yourself at Work, and a longtime leader focused on building cultures rooted in humanity, belonging, emotional courage, trust, and accountability. Claude is excited to bring that experience and perspective into Character Matters, creating thoughtful conversations around qualities that affect how we understand ourselves, connect with others, and navigate everyday life.

With the community joining the discussion live each week, the goal is for these conversations to extend beyond the Space itself and give everyone who attends something meaningful to carry with them.

Character Matters Will Be Co-Hosted by Jeremy & Daniel

Joining Claude Silver each week are two familiar faces within the VeeFriends community: Daniel Donayre and Jeremy Jannielli. Together, Daniel and Jeremy will help guide the weekly conversation alongside Claude, bring the VeeFriends community into the discussion, and create plenty of room for questions, perspectives, and participation along the way.