VeeFriends is dedicated to personal development, and cultivating and nurturing soft skills in ourselves and our friends, with a special focus on children and parents. With this commitment in mind, we are thrilled to introduce the first ever VeeFriends children's book, Meet Me in the Middle.

In the complex journey of life, finding your balance is the key. Too much of anything, even a good thing, can lead to unfavorable outcomes. This unique flip-the-book-around story by VeeFriends creator Gary Vaynerchuk celebrates balance, patience, and eagerness in the colorful world of VeeFriends, starring Patient Pig and Eager Eagle. This exciting launch marks a milestone for VeeFriends as we introduce our beloved characters directly into homes, creating a unique story for young readers and their families to immerse themselves in and discover together.

Pre-orders for Meet Me In The Middle are now open and the book will be available starting Tuesday, July 16th.

Pre-order here: VeeFriends.com/book

Meet Me in the Middle - The First-Ever VeeFriends Children's Book

Meet Me in the Middle introduces readers to two characters from the VeeFriends universe - Patient Pig and Eager Eagle. These characters, embodying the essence of balance, are central to two distinct stories presented in this unique flip–the-book-around format. As readers immerse themselves in each character's perspective, the stories culminate in a full-page spread at the book's midpoint. This novel approach encourages young minds to appreciate different viewpoints and the format is designed to facilitate such discovery. Inspired by the lessons in Twelve and a Half, 5-time New York Times Best-Selling Author Gary Vaynerchuk's million-copy selling book, Meet Me in the Middle gives parents and educators a way to talk to kids about empathy, problem-solving, and compromise - the essential keys to success, at any age!

Book Details

Meet Me in the Middle is a unique story that lets kids see the world from different viewpoints. When you start reading from the front cover, you'll follow Patient Pig's story. Flip the book over, and you'll get the same story, but this time from Eager Eagle's point of view. It's an engaging tale that shows how real success comes from understanding how others see things.

Pre-order Date: Available Now!

Release Date: Tuesday, July 16th

Price: Hardcover ($19.99), eBook ($12.99)

Pre-order at: VeeFriends.com/book

Pre-orders are open to customers in the US and select international countries, including the UK, CA, AU, GA, IN, FR, NZ, and more. Additional international retailers may also join during the pre-order window. For all current pre-order links, visit veefriends.com/book

Token Holder Benefits (Updated as of June 10 2024)

To celebrate this monumental release, Series 1 and Series 2 Patient Pig and Eager Eagle token holders will receive exclusive holder benefits with this launch! Series 1 Holders of these tokens are eligible to claim one (1) signed copy of Meet Me in the Middle, while Series 2 Holders of these tokens are eligible to claim one (1) copy of Meet Me in the Middle. Series 1 Pig and Eagle holders are also eligible to claim one (1) CGC-Graded Patient Pig Super Sticker.

Both Series 1 and Series 2 holders of these tokens are also invited to attend a livestream reading with GaryVee on Meet.VeeFriends ahead of the public release date. Please keep your eyes on your email inbox for further details from the VeeFriends team about this exclusive experience.

In case you missed it, on Monday June 3rd we announced the limited-edition Patient Pig Super Sticker as a gift with purchase in partnership with HarperCollins and 10 independent bookstores across the US.

Series 1 Patient Pig and Eager Eagle holders will be able to claim 1 randomized Super Sticker per eligible NFT held. All benefits will be available to be claimed at once on Tuesday, July 16, 2024 12:00 PM with the book's release.

Holder Benefit Details

Series 1 Patient Pig and Eager Eagle Token Holders

• Claim: 1x **** Meet Me in the Middle book (Signed by Gary Vaynerchuk for Series 1 Pig & Eagle holders)

• Claim: 1x CGC-Graded Patient Pig Super Sticker

• Attend: Exclusive reading of the book on Meet.VeeFriends with author, Gary Vaynerchuk and illustrator, Steve Lambe on Monday, June 24th 2PM ET. Link to join: https://meet.veefriends.com/otg-zqku-bug

Series 2 Patient Pig and Eager Eagle Token Holders

• Claim: 1x **** Meet Me in the Middle book

• Attend: Exclusive reading of the book on Meet.VeeFriends with author, Gary Vaynerchuk and illustrator, Steve Lambe on Monday, June 24th 2PM ET. Link to join: https://meet.veefriends.com/otg-zqku-bug

Claim Details: Tuesday, July 16th, 2024 @ 12 PM ET - Tuesday July 30th, 2024 @ 12 PM ET

NOTE: You must hold the eligible tokens at the time of the claim as there is no snapshot for this holder benefit. Claims are limited to 1 per eligible token.

About the Author: Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, relevance, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity: Water.

Gary steps into uncharted waters with the release of his very first children's book. All of Gary's literary endeavors, including this exciting foray into children's literature, have found a home at HarperCollins, a publishing powerhouse with whom he shares a fruitful relationship. Having sold millions of copies of his books, Gary is thrilled to extend this successful collaboration into a new genre, bringing the valuable lessons of VeeFriends characters directly into the hearts and homes of young readers.

About VeeFriends

VeeFriends is a contemporary entertainment company that combines stories, games, events, collectibles, and technology to build a community around a movement of kindness and accountability. The company's mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth. For more information, visit https://veefriends.com/, join the discord channel, and follow VeeFriends on Instagram, LinkedIn, and X.

About HarperCollins Children's Books

HarperCollins Children's Books is one of the leading publishers of children's and teen books. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many timeless treasures and bestsellers such as Charlotte's Web, Goodnight Moon, The Hate U Give, A Long Walk to Water, The One and Only Ivan, The Polar Express, Where the Sidewalk Ends, and Where the Wild Things Are; series including The Chronicles of Narnia, Curious George®, the Giver Quartet, Little Blue Truck, Pete the Cat, Ramona, Red Queen, The School for Good and Evil, and Warriors; and graphic and illustrated novels such as Invisible Emmie, New Kid, and Nimona. Consistently at the forefront of digital innovation, HarperCollins Children's Books delights readers through engaging storytelling across a variety of formats and platforms, including the largest young adult (YA) book community, Epic Reads, and Shelf Stuff, where kids and parents can discover the best middle grade books. Part of HarperCollins Children's Books, HarperCollins Productions develops and produces TV, film, and interactive media for HarperCollins's major franchises, which include Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies. HarperCollins Children's Books is a division of HarperCollins Publishers, which is the second largest consumer book publisher in the world, has operations in 17 countries, and is a subsidiary of News Corp. You can visit harpercollinschildrens.com and epicreads.com **** and HarperCollins Publishers at corporate.HC.com.