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FriendsCaps are back, launching the "Loyal" Lobster Cap on November 13th, 12 PM ET, on the VeeFriends Shop. This cap isn't just about style - it's about celebrating loyalty. The "Loyal" Lobster FriendsCap comes in two colorways with premium materials that match its bold message.
Sign up at veefriends.com/friendscaps to be the FIRST notified when it drops.


The "Loyal" Lobster Cap is more than just a hat - it's a statement of loyalty and friendship. For those who stand by their friends, teams, and commitments, this cap is a nod to the bonds that last. Inspired by Gary Vaynerchuk's loyalty to his team, the New York Jets, and his belief in lifelong friendships, this cap proudly celebrates loyalty as a value that holds us together.

Available in two colorways - Two-Toned Spotlight White with Kelly Green brim, and Forest Green - the "Loyal" Lobster Cap combines canvas, faux suede, and cotton for a clean, polished look. Featuring an embroidered "Loyal Lobster" icon, it's a piece that represents loyalty that runs deep.



Color: Hat Body: Spotlight White, Brim: Kelly Green
Embroidery: Kelly Green
Materials: Body: Canvas, Brim: Faux Suede



Color: Forest Green
Embroidery: White
Material: Body and Brim: Cotton Canvas

24-Hour Holder Presale: Tuesday, November 12th 12PM ET
All VeeFriends Series 1 Holders
Series 2 Loyal Lobster Holders
Limit of 1 cap per colorway per eligible NFT held
Public Sale: Wednesday, November 13th 12PM ET
Price: $55
Shipping: US & International
No purchase limit
Shop at: shop.veefriends.com
Want the first scoop on this drop and upcoming ones? Sign up at veefriends.com/friendscaps.

From November 12th, 12 PM ET to November 26, 12 PM ET, Series 1 Loyal Lobster holders can claim one free "Loyal" Lobster Cap of their choice, while supplies last.
Eligible holders will be able to claim 1 cap per NFT. There is a limited supply of each colorway available for claim on a first come, first served basis. Once one colorway is fully claimed, holders will only be able to claim the remaining option. All claims will be processed through Verify With VeeFriends on the VeeFriends Shop, and shipping is free. Series 1 Loyal Lobster holders can claim a free cap. Limited supply, first come, first served.
Who: Series 1 Loyal Lobster NFT Holders
What: 1 Free "Loyal" Lobster Cap per NFT held
Where: VeeFriends Shop
When: November 12th - November 26th, while supplies last
All VeeFriends Series 1 holders, as well as Series 2 Loyal Lobster holders get 24-hour exclusive access to purchase 1 cap per colorway on November 12th, 12 PM ET, before the public release.
Who: All VeeFriends Series 1 holders, and Series 2 Loyal Lobster NFT Holders
What: Buy 1 cap per colorway, per NFT
Where: VeeFriends Shop
When: November 12th, 12 PM ET - November 13th, 12 PM ET
Want the first scoop on this drop and upcoming ones? Sign up at veefriends.com/friendscaps.
Join us live on Whatnot on Monday, November 11th, as GaryVee and the VeeFriends team showcase the "Loyal" Lobster caps, with GaryVee even signing a few to put up for auction. This will be the first chance to get a Loyal cap before the official sale dates listed above. Don't miss it!
P.S. Go drop a follow on the new @friendscaps Instagram account for more FriendsCaps content and updates!
P.P.S. We're sure that some of you have seen Gary rocking some FriendsCaps with other traits on them. Stay tuned for future updates on these caps.

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