VeeFriends x Sprints

March 2026

VeeFriends and Sprints, a running-focused activewear brand, collaborated on the limited-edition "Fast Friends" VP Hat, celebrating movement, friendship, and shared momentum through the lens of VeeFriends' Juicy Jaguar and Sprints' mascot, Miles the Jag. The hat came paired with a randomized Juicy Jaguar collectible pin, available in six rarities, housed inside a custom Sprint Box.

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The VeeFriends x Sprints "Fast Friends" VP Hat brought together two community-driven brands, VeeFriends' character-led universe and Sprints' run-club culture, into a performance and collectibles crossover. The hat featured Juicy Jaguar riding a rocket strapped to Miles the Jag, stitched alongside the words "Fast Friends," a nod to the accountability and connection at the heart of run-club culture. Each hat included one of six Juicy Jaguar collectible pin rarities, adding a layer of collectibility to an already wearable piece. VeeFriends and Sprints further brought the "Fast Friends" concept to life with a community 5.5K race in New York City, where participants were paired with different runners each lap to encourage connection and new friendships.

Wherever you go, your friend Juicy Jaguar and Miles the Jag go with you. Wherever you go, your friend Juicy Jaguar and Miles the Jag go with you.
The Juicy Jaguar pins breakdown The Juicy Jaguar pins breakdown
It's lightweight, breathable, and perfect for running, events, or all-day wear without a second thought. It's lightweight, breathable, and perfect for running, events, or all-day wear without a second thought.
The VeeFriends x Sprints unique packaging featuring GaryVee's face! The VeeFriends x Sprints unique packaging featuring GaryVee's face!

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