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April 2023
VeeFriends and Snoop Dogg released the “Please Take a Step Back” NFT collection, allowing VeeCon 2022 ticket holders to burn their tickets for exclusive rewards. The multi-phase drop included a trivia competition and a private concert with Snoop Dogg and Wiz Khalifa.
The “Please Take a Step Back” Collection was a multi-phase collaboration between VeeFriends and Snoop Dogg, built around their original song and exclusive NFT utility. In Phase 1, VeeCon 2022 ticket holders could burn their tickets to mint a unique NFT, unlocking access to the next reward phases. Phase 2 included a trivia competition with high-stakes prizes like a Bored Ape NFT. Phase 3 granted winners entry to an exclusive Snoop Dogg and Wiz Khalifa concert experience. The collection blended music, entertainment, and token utility in one of VeeFriends’ most ambitious collaborations.
VeeFriends
VeeFriends
VeeFriends
VeeFriends
The album artwork for Please Take a Step Back
