April 2023
VeeFriends and Snoop Dogg released the “Please Take a Step Back” NFT collection, allowing VeeCon 2022 ticket holders to burn their tickets for exclusive rewards. The multi-phase drop included a trivia competition and a private concert with Snoop Dogg and Wiz Khalifa.
The “Please Take a Step Back” Collection was a multi-phase collaboration between VeeFriends and Snoop Dogg, built around their original song and exclusive NFT utility. In Phase 1, VeeCon 2022 ticket holders could burn their tickets to mint a unique NFT, unlocking access to the next reward phases. Phase 2 included a trivia competition with high-stakes prizes like a Bored Ape NFT. Phase 3 granted winners entry to an exclusive Snoop Dogg and Wiz Khalifa concert experience. The collection blended music, entertainment, and token utility in one of VeeFriends’ most ambitious collaborations.