VeeFriends x Reebok Prototype Sneaker Charity Raffle at Round Two NYC

September 2022

VeeFriends partnered with Sean Wotherspoon's Round Two NYC to host a charity raffle for five pairs of exclusive VeeFriends x Reebok Aspiring Alpaca prototype sneakers. This limited-edition raffle aimed to support The Bowery Mission, a local non-profit serving underprivileged communities in New York City.

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VeeFriends partnered with Sean Wotherspoon’s Round Two NYC to host a special charity raffle featuring five exclusive pairs of VeeFriends x Reebok Aspiring Alpaca prototype sneakers. These unreleased prototypes offered fans a rare chance to own a piece of VeeFriends history while supporting a meaningful cause. All proceeds from the raffle benefited The Bowery Mission, a New York City non-profit dedicated to helping underprivileged communities. The event defined how VeeFriends turns collectible culture, community impact, and philanthropic purpose into a memorable activation.

The shoe that started it all, the VeeFriends x Reebok Prototype sneaker The shoe that started it all, the VeeFriends x Reebok Prototype sneaker
The shoes on display The shoes on display
Only 5 pairs were made available to the public, via a raffle with all proceeds going to charity. Only 5 pairs were made available to the public, via a raffle with all proceeds going to charity.
GaryVee rocking the prototypes on stage at VeeCon 2022. GaryVee rocking the prototypes on stage at VeeCon 2022.
The prototypes. The prototypes.

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VeeFriends x Reebok: Aspiring Alpaca Classic Nylon

This collaboration paired Reebok’s iconic Classic Nylon sneaker with VeeFriends’ Aspiring Alpaca character. Featuring the original Series 1 artwork, VeeFriends branding, and signature green accents, the shoe blended style, fitness, and aspiration.