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June 2022
VeeFriends and Primitive Skateboarding teamed up for a limited Productive Puffin collection, led by GaryVee and Paul Rodriguez. The drop featured skate-inspired apparel and a deck, available for just a 12-hour pre-order.
The VeeFriends x Primitive Productive Puffin Capsule brought skate culture and storytelling together in a limited-edition collaboration. Co-created by GaryVee and Primitive Skateboarding co-founder Paul Rodriguez, the drop featured skate-inspired apparel, including hoodies, tees, bucket hats, and a custom skateboard deck. Centered around the Productive Puffin character, the collection emphasized focus, discipline, and movement. Available for just a 12-hour pre-order window, it became a sought-after release that blended streetwear, sports, and self-improvement.
Primitive Puffin Skateboard Deck
VeeFriends Productive Puffin x Primitive
Ready for the most productive day of your life
This limited-edition tee was available in four colorways - Navy, White, Black, and Red.
VeeFriends x Primitive Bucket Hat
