VeeFriends x Anwar Carrots: Self-Aware Hare Carrots Capsule

December 2021

The Winter ’21 collaboration between Anwar Carrots and VeeFriends brought the Self-Aware Hare character to life on limited-edition streetwear. Anwar Carrots, known for his LA-based brand, designed a relaxed-fit T-shirt and hoodie. The apparel was made available at select Nordstrom locations and Carrots' website, which sold out quickly.

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The Winter ’21 collaboration marked one of the first times a VeeFriends character appeared on physical apparel. By teaming up with Anwar Carrots, a pioneer in streetwear known for bold graphics and cultural impact, VeeFriends introduced Self-Aware Hare to a fashion-forward audience beyond Web3. The capsule featured clean, character-led designs on relaxed silhouettes, available in limited quantities through Nordstrom and Carrots' online shop. Its rapid sellout demonstrated the growing cultural curiosity around VeeFriends.

Anwar Carrots Self Aware Hare collection Anwar Carrots Self Aware Hare collection
Self aware on the streets while rocking the Anwars Carrots collection hoodie Self aware on the streets while rocking the Anwars Carrots collection hoodie
VeeFriends x Anwar Carrots VeeFriends x Anwar Carrots
Details in every stitch. Details in every stitch.

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